When Craig Hill and Greg Vaughn began to invest in precious metals personally, both men found professional guidance and service hard to come by. They were looking for a rational, logical approach and wanted to avoid extremist views and plans.
We are committed to loving our customers as ourselves and seeking to understand and serve their needs in the same way we would understand and serve our own. It means we are not interested in merely selling them product; we do not consider them abstract economic ends; they are not opportunities to exploit. Our customers are our neighbors, and we wish to see them succeed (1 Cor. 10:24)